If you're completely new to online betting, or just looking to switch from one venue to another, the site you bet with makes a huge difference to your overall experience. And if you're from across the pond in the United Kingdom, this section of our site is tailor-made for you! We have assembled a truly comprehensive collection of the very best UK betting sites, offering the most enticing promotions and an overall experience that is hard to beat.
If you're ready to dive into the excitement right now, check out one of our top recommended betting sites in the UK, listed for you below. You will find it hard to be disappointed.
Curious about how the above recommendations were made? Our goal was to give you a real insight into what our expert reviewers see when they evaluate the quality of a UK betting site. Contrary to what many people may think, we don't let gambling sites pay to get on our recommended lists. The only way to get on the list and rise to the top is to provide the best betting experience around. And as far as we can tell, that's pretty objective.
Let’s take a look at the criteria our experts use to make their recommendations.
Safety and Security
This is consistently our top recommendation. Why is that? It's not by accident or because we put it first alphabetically. It's first because security is the most important aspect you need to consider when evaluating or selecting a bookmaker in the UK. You need to be 100% sure that your private information, your bets and your funds are protected from the many threats that are out there on the internet these days.
Site owners need to have teams working full-time on security, installing proper encryption systems and up-to-date software to counter new or evolving Web threats. What we are looking for here is proactivity. We want to bet on a site whose approach to security is more than reactionary, and whose approach is mostly reasonable.
Regulation and Licensing
One of the most regulated online betting markets in the world is the UK. This is a huge win for gamblers here, and it may sound like a bad thing, but it's actually a good thing, because being regulated means that the UK-based betting sites you use are held to a very high standard.
They have to answer to all sorts of authorities and bodies if they don't play by the rules. They have all sorts of people and bodies to answer to if they're not on the up and up.
What all this means for you is that you're going to have a much better and safer experience when it comes to betting online. We can promise you this: punters in the rest of the world are envious of the quality and trustworthiness of the options available to you over there in the UK.
Quality of the Betting Interface
No one wants to play at a place that makes things more difficult. Winning at sports is hard enough without adding unnecessary stress and hassle. Unfortunately, that's what you get when you use a gambling site that doesn't understand the importance of a quality user experience and what a sports player actually wants. Not only do you get a terrible experience, but you get a site so bad that you might do something as foolish as not cashing in winning bets because you couldn't find the button.
We put a lot of emphasis on the usability of a site. We don't really care about all the bells and whistles. What really impresses us is how easy it is to navigate within the site to the specific bets you want to place, and how easy and reliable the betting process is once you're there. It shouldn't be that hard, but unfortunately a lot of online sportsbooks seem to struggle with it.
This is usually the result of one of two things. It could be because they never put the right resources or manpower into the job and always had a terrible interface from day one. Or it could be because they haven't built their systems properly for expansion. As more and more sports become popular, these sites have to find a way to accommodate that. If they didn't have a good scaling plan from the start, they're going to look like a jumbled mess with way too much information crammed into too small a package.
Sports and Bet Types Available
You are likely to come across this when doing your preliminary research on a UK online betting site. Check the site you are considering to determine what types of sports, leagues and betting types they actually offer. Here are a few examples to get you started. You are really into betting on the ICC World Cup, but you also like to bet on NFL player props when the league is in season. If the bookmaker does not offer either of these options, then what service are they really providing you?
The clear answer is that the site isn't worth much to you. Decide which sports you want to bet on and which leagues within those sports you like. Also think about the types of bets you want to make. Then see if the sportsbooks you're looking at offer those bets and those leagues. Their sportsbooks should fall within the realm of what you're looking for and also in accordance with the types of bets you want to make.
Bonuses and VIP Promotions
One of the coolest things about online sports betting is that you can start receiving bonuses and rewards from the very first bet you place. In fact, many UK-based betting sites have some pretty inviting welcome bonuses that can include free bets, deposit matches, and more. As if that weren't enough, many UK betting sites also have VIP loyalty programs that reward you for being their customer and continuing to bet with them. The more you wager, the more rewards you will receive.
When choosing the best UK betting site for you, it's worth your time and effort to check out the different promotions on offer. Keep in mind that different sites have quite different types of promotions. Occasionally the sites will have universal promotions available to all punters. More often, we've found that the promotions are tailored to specific types of sports or bets. And as you might guess, the sites also run promotions when major sporting events are taking place. Checking out the sites' offers is something you should do before making a final selection.
But don't let the massive promotions make you lose sight of what's really important. Unfortunately, some terrible online sportsbooks have popped up in the name of promoting a decent product, but all they do is throw around promotions to try and hook you. If you take a closer look at these sportsbooks, you'll find plenty of reasons not to trust them with your personal information and money. So stay away from these sportsbooks. A handful of reasons to avoid them can usually be summed up like this:
1. They offer huge, seemingly irresistible promotions that don't match what most trustworthy sportsbooks offer.
At this point we need to make it crystal clear that we are not recommending that you jump at the first betting promotion you see. Some of the "best" betting sites in the UK have excellent promotions because they know how to market, but just because a site has a good promo doesn't mean you should trust them with your money. When it comes to using bonuses as part of your decision making process, we recommend making them the last step. Find a site that is quality, trustworthy, and has a good reputation, and then see if they're giving out bonuses to sweeten the deal.
Deposit and Withdrawal Options and Speed
When it comes to the banking side of things, regulated sites are the only ones you should be dealing with. They should work properly, and that means you should have no trouble moving money in and out of your UK sports betting account.
That's what we want, anyway. We look for ways to fund our account that are low or no fee, fast and reliable. And by "fast" I mean as close to instant as possible. And by "reliable," I mean hassle-free, with the assurance that we can also withdraw our funds quickly and effortlessly.
In the UK, some betting sites even have physical locations where you can go to make deposits and receive payouts. This isn't essential, of course; these sites can function perfectly well without any real-world infrastructure. However, if you happen to be near one of these offices, they could make an interesting backdrop for a photo opportunity.
When it comes to banking alternatives, we might be a little more lax in other markets. We usually have a little more patience with things like timeframes, fees, and the overall quality of the options we're presented with. In the UK, however, that patience goes out the window. The market is simply too well set up for there to be any real problems, unless a bookmaker is lazy or just doesn't want to put in the resources needed to make their banking operation work well. And we're not going to let that happen.
Esports Betting
This may seem like an interesting and rather specific thing to include in our list of review criteria. Well, first of all, you are right. But there are two main reasons why we have esports betting on our list of review criteria. First, esports are exploding in popularity. Unlike traditional sports, where at least some athletic ability is required, you can make a ton of money betting on esports without having any ability at all. A second reason has to do with the betting markets. These are growing too, but it's mostly amateur bettors who are driving the growth. Bookmakers, for the most part, aren't getting any smarter.
The more general reason for including something so specific in our review is that it allows us to see which UK betting sites are innovating and keeping up with the times. If a sportsbook hasn't taken some step - any step, really - towards adding eSports to its lineup, it doesn't seem too much of a leap to suggest that they don't have a great pulse on the industry and the direction it's heading. So while that's not an immediate disqualifier, it's certainly not something we think looks great for a site.
Conversely, betting sites that have kept up with the times show a strong desire to grow with the industry in real time. This means that in the future they will be on top of any new sports or trends that you might be interested in.
A Consistently Updated Picture
Our UK betting site rankings are up to date for a very good reason: We update them frequently. If you're a betting person, you're probably not even aware of how annoying it is when online sportsbook reviews are from, say, five years ago. Yet this is a super common thing that sites do. They'll come up with a great list, like the top sites of 2018, and then never update their list for 2019, 2020, or on into perpetual infinity.
Do you think the same UK betting sites that were great five years ago are still great today? We can answer that question for you. It is not the case. That is why we are quite proud of the fact that we frequently update our list of recommended UK betting sites. We try our best to stay on top of industry changes, new players, and any complaints that come out of the forums and grow to a significant number. With all this information coupled with updated reviews, we try to provide you with the most accurate and up-to-date list of the best UK betting sites that you can find.
How to Select the Best UK Betting Site for You
Still need help choosing the best UK betting site for your needs? That's all right! Not everyone rushes into decisions, and we firmly believe that taking the time to consider your options is a worthwhile endeavor. To further assist you in this low-key decision-making process, we've compiled a neat list of five steps you can take right now to get closer to finding the best UK betting site for you.
1. Make a List of Your Wants and Your Needs
The first step before you even begin to search for sites is to clearly identify what you are looking for. More specifically, it's important to create two distinct lists - your needs and your wants. Your needs are the essentials you need to have. These are the deal breakers for you. You would not and could not settle for anything less. This is not an excuse to go overboard with your demands, but neither is it an excuse to give in on things that, if you did give in, would undermine the integrity of the process.
The next thing we need to do is make a list of wants. This is where you can really go wild. You need to list everything you could possibly want from a sportsbook. These are the things that a bookmaker would have in a perfect world. Sure, you could live without them, but if you could have it your way, these are the items that would be on the site.
Your lists don't have to be very long, and you don't have to spend a lot of time on them. Just write down the first few things that come to mind that would create an online betting experience that you would enjoy.
2. Gather a List of Potential Sites to Choose From
The second step in the process is to compile a list of potential sites you might be interested in. Feel free to cast a wide net here, as we'll be sifting through them pretty quickly in the next step. Write down every UK betting site that you might be interested in. There's no need to limit yourself to sites that look good or that you're already familiar with.
Need a starting point? Start with the sites we suggest at the top of the page. That should be more than enough to get you started. If you have sites in mind because you saw their commercials or were asked to recommend them, feel free to add them to your working set. But we can't verify the credibility of sites not listed here, so taking them at face value is a risk.
3. Compare Your Starting List with Your Wants and Needs
Once you have your three separate lists, the next task is to review them together and narrow down the selection of UK betting sites. What exactly does this entail? Let us take you through it step by step.
The first part of the process is to take your requirements (also known as deal-breakers) and eliminate any sites on your list that violate them. It is important to remember that these deal-breakers are simply non-negotiable, which makes this part of the process relatively easy, as you will only have to work with the sites that remain on your list after this part of the process.
Once you have done this, you will hopefully have some betting sites left on your list. If not, you will have to choose between two alternatives. You can either retrace your steps and find more sites to review that might better suit your needs. Or you can reconsider your deal-breakers and make sure you're being realistic. If you're in the market for a UK bookmaker that will refund 100% of your losses, make you a full English breakfast every morning, and pay you $10,000 to bet there, you might want to reconsider both your needs and your wants.
If there are any sites left on the list, now is the time to start assigning them scores based on how many of your desired characteristics they possess. Typically, we recommend giving each site a check mark for each characteristic it possesses. Very quickly, you'll be able to tell which site or sites stand out from the rest. The site or sites with the most check marks are the ones you will take with you to step four of the selection process.
4. Try Out the Finalists
Now it is time to take the driver's seat and put the sites that survived your two rounds of cuts in Step Three to the test. Spend some quality time checking out what each of the remaining sites has to offer. It should only take a few minutes per site, and you do not need to create an account for any of them. You can do everything except actually bet, so you should have no problem getting a good feel for the site without any real investment.
5. Make a Final Decision
Now all you have to do is pull the trigger and make a decision. Choose the site you think is best for you, create an account, make your first deposit and start betting. Remember, if the site you choose does not turn out to be what you wanted, you can always withdraw your money and try somewhere else. You're not married to a bookmaker just because you created an account and made a deposit.
Plus, you do not have to spend weeks or months deciding on the ideal site. Just choose one that meets your needs and some of your desires. If it's not perfect in every way, that's okay. You'll either learn to love it or move on to another site. Just know this: You don't make money by having the ideal sportsbook. The only way to make a profit is to pick winning bets, and the only way to do that is to have a betting site.
The Final Word
You have all the information and resources (and probably a little more) to make an informed decision about which UK betting site is right for you. Now it's time to make that decision. And in making it, use our comprehensive guides as well as your own judgment to put together a winning strategy that can be implemented in a matter of minutes! If you have any lingering uncertainty about online or sports betting, be sure to check out our Sports Betting FAQ for the most reliable answers to the most common questions we receive.
We wish you the best of luck and hope you dominate the UK sportsbooks! Your road to the top starts right now.
We're sorry, residents of your region are not accepted by this gambling site!OK